Added: Jul 30, 2007
From: headveg
Duration: 9:24
Do you know how to read food labels? Maybe you THOUGHT you did. Truth is, you probably don't. But Jeff Novick, MS, RD -- of the McDougall program -- does. And in his full talk he shows the 3 easy steps you MUST know if you ever buy foods at any supermarket or "health" food store.In this online excerpt, Novick -- who used to be a food service manager at Kraft Foods -- exposes one of the dirty secrets major food corporations use to deceive consumers. It's no accident labels are so confusing!High-protein/low-carb diet proponents claim that the US started eating "low-fat" foods 20 years ago and yet still gained weight, "proving" that the low-fat diet wasn't effective.But that's nonsense, as Novick demonstrates in his talk. The foods weren't/aren't low-fat at all. Food companies use sleight of hand to make them appear that way.Novick shows how to cut through the nonsense of food labeling to see what you need to see, and understand what you're really getting.This is an excerpt from Novick's 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, and part of a 12-part series of top health expert presentations. In his full fascinating and entertaining presentation, Novick teachers the "three easy rules" for cutting through the b.s. and quickly understanding food labels, to know exactly what you're getting. After watching his talk, you'll never look at packaged food the same!You can get a DVD set featuring all 12 amazing talks from the Expo 2007. CLICK HERE for more info: https://secure2.vegsource.com/catalog/or go to VEGSOURCE.COM and click on STORE
Channel: Howto
Tags: vegan vegetarian plant-based nutrition health diet myths low-fat labeling deception food
Rating: 4.8' max='5' min='1' numRaters='240' rel='http://schemas.google.com/g/2005#overall ( ratings) Views: 64309 Comments: 126
leekucia Says:
Feb 23, 2010 - in your face ministar91 thats for trying to be clever
RMCKIE Says:
Feb 27, 2010 - The food companies should be made to tell us the truth and not just con us. Close them down if they don't.
explorer2101 Says:
Mar 9, 2010 - @ministar912 divided by 245 is 0.008 times 100 = 0.8%It's how you work out percentages. He is not the only guy to be pointing this out. I've been reading the same details issued from nutritionists & other health experts for the last 15 years.You may not buy it but it is accurate information.
ministar91 Says:
Mar 12, 2010 - thank you, my mistake. :)
Hotwatty Says:
Mar 23, 2010 - They have to make everything so damn complicated....lol
gorrilaunit99 Says:
Apr 2, 2010 - @RMCKIE welcome to america, the get rich quick or homeless nation.
theseeker2k5 Says:
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gdh7260 Says:
Apr 15, 2010 - In Australia the food labels are a little different. If you want to work out the percentage of total calories (or kJ) of fat, you get the grams of fat per 100g, multiply it by 3700 and then divide by the number of kJ per 100g.Thus for a can of soup which is 1.4g fat/100g and 260kJ/100g the calculation is 1.4 x 3700 / 260 = 20% of calories from fat.
81HappyCat Says:
Apr 16, 2010 - Very interesting...wow, here I thought I kind of knew what I was buying. makes it hard to trust any processed food at all!
MaryJaneMinute Says:
Apr 27, 2010 - This is probably the MOST important thing Ive ever learned.
helloiPatty Says:
May 13, 2010 - interesting?
ladykisses23 Says:
May 17, 2010 - @MaryJaneMinute Good for you!
ladykisses23 Says:
May 17, 2010 - @81HappyCat It's true. You can't trust anyone.
55445 Says:
May 19, 2010 - Perhaps every American should be educated yes but it would be accomplished much quicker if the company's were NOT ALLOWED TO DO THIS.
trogdorburningator Says:
May 20, 2010 - incomprehensibly ignorant. adding water is a legit and smart way to reduce fat. yes, some companies add sugar to enhance the flavor - so open your eyes and compare sugar between the regular and low fat. next time you make a video, genius, try finishing 7th grade first. according to his math, 1 standard serving of broccoli is 10% fat! (50 cals, 5g fat)... which is, by the way, two and a half TIMES as much fat as the oh-so-evil broth which he claims is 67% fat. guess broccoli is bad!
ekelly133 Says:
May 20, 2010 - @trogdorburningator What is wrong with you?If you have 1 gram of fat in a glass, and you ad a cup of water to it, you STILL have 1 gram of fat in the glass! The fat doesn't just disappear because you added water to it.The fat is diluted and spread around in the water, but it isn't reduced!YOU need to go back to 7th grade!
trogdorburningator Says:
May 21, 2010 - @ekelly133 wow, somebody has an attitude. thanks for proving my point. no facts, just sass.
2healthnuts Says:
May 30, 2010 - It's criminal how the food industry contributes knowingly to the health crisis in this country. Best to eat "Real" food. Food that your grandparents recognized as food.
XxxHealthSearchxxX Says:
May 30, 2010 - check out my channel! :)
MDiTVinc Says:
Jun 22, 2010 - Thanks for point out all this, it is not common that everybody take care of there food, or even notice anything close like this. When is the next conference and where?
ticks4ticks4 Says:
Jul 2, 2010 - He has a point about the percentage of fat "by weight"---however, if the product is diluted, one simply needs to limit AMOUNT of food consumed (portion control) and pay attention to calories consumed. For instance, in the veggie broth, 2 grams of fat per (the particular serving size), may or may not be substantial--one would have to weight the amount of a "serving size" and see. Also, one should note the amount of sodium, cholesterol, too. (not to mention a well-balanced diet/life-style).
BryanMarcelLifestyle Says:
Jul 16, 2010 - Great information. Thanks for sharing your "secret".-Bryan Marcel
youngfred116 Says:
Jul 22, 2010 - @trogdorburningator fuck you craft food salesman and fuck your box of nasty ass maccorini. Misleading motherfuckers
manmeetnotre Says:
Jul 26, 2010 - thanks for the information.
EliteLean Says:
Feb 18, 2010 - Great educational piece for everyone. Thanks, Renay